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A RELENTLESS PURSUER OF INNOVATION THROUGH
WELLNESS, FASHION, AND TECHNOLOGY
THIS IS ONLY THE BEGINNING.
Our company's vision is to be an enduring company by creating superior products that can help people reach their maximum potential to become better athletes and lead healthier lives.
IOFIT is the first and primary brand of Salted Venture, made from combination
of the words “IoT (Internet of Things)” and “Fitness”. IOFIT’s mission is to both inspire and empower
people to stay fit and healthy through the help of wearable technology combined with seamless experience.
Salted Venture is the first spin-off startup from Samsung Electronics. Our journey began inside Samsung C-Lab, a primary innovation program for employees to nurture their creative ideas, where we’ve done research, prototype development, and feasibility testing for a year. To push beyond our limits for potential, we’ve spun-off to establish Salted Venture in September 2015.
We are an eleven member team consisting of four co-founders, engineers, marketer,
product manager, and a designer. Prior to Salted Venture, our co-founders have had years
of experience working at Samsung Electronics, which is why we build all of our core technology
in-house from the ground up. We are a team constantly striving to solve new problems
and advance toward our common vision.